We’ve compiled a list of the top social media platforms.

Specifically, we ranked the most popular social media networks based on the number of users and monthly traffic data.

(Traffic data was obtained using Semrush unless otherwise stated.)

All traffic data is estimated based on the most recent available data.

According to the latest available data, Facebook is now the world's most popular and widely used social media platform. With over 3 billion monthly active users, approximately 37% of the world’s population uses Facebook at least once per month.

However, Facebook is not used worldwide. Social media bans are commonplace, and the video-sharing platform is blocked in China, Russia, Iran, and Pakistan, to name a few.

With?2.7 billion users, former No.1 YouTube has dropped to the third most popular social network behind WhatsApp.

Social media networks that focus on short-form video content are growing quickly. This includes Instagram and TikTok. Messenger applications like WhatsApp, Messenger, and Telegram have also quickly climbed this list over the past few years.

Ranking	Social Media Network	Company	Monthly Active Users (MAUs)	Monthly Organic Traffic
1	Facebook	Meta	3.07 billion	9.14 billion
2	WhatsApp	Meta	3 billion	2.69 billion
3	YouTube	Alphabet	2.7 billion	48.82 billion
4	Instagram	Meta	2 billion	5.38 billion
5	TikTok	ByteDance	1.84 billion	1.89 billion
6	WeChat (Weixin)	Sina Corporation	1.39 billion	91.52 million
7	Telegram	Telegram	1 billion	435.36 million
8	Messenger	Meta	965 million	216.1 million
9	Snapchat	Snachat	850 million	154.16 million
10	Viber	Rakuten	820 million	-
11	Douyin	ByteDance	770 million	113.01 million
12	Reddit	Reddit	712 million	4.02 billion
13	Kuaishou	Kuaishou	710 million	-
14	Baidu	Baidu	679 million	728.16 million
15	Spotify	Tencent	678 million	737.15 million
16	Weibo	Sina	590 million	57.53 million
17	Pinterest	Pinterest	570 million	1.11 billion
18	X (Twitter)	X Corp.	563 million	3.39 billion
19	QQ	Tencent	524 million	258.3 million
20	Qzone	Tencent	500 million	-
21	Quora	Quora	400 million	521.34 million
22	Bilibili	Bilibili	340 million	605.49 million
23	Teams	Microsoft	320 million	1.37 billion
24	LinkedIn	Microsoft	310 million	1.36 billion
25	Vimeo	Vimeo	300 million	76.43 million
26	Threads	Meta	275 million	156.06 million
27	ShareChat	Mohalla Tech	250 million	-
28	Twitch	Amazon	240 million	1.09 billion
29	Discord	Discord	200 million	723.94 million
30	Xiaohongshu (RedNote)	Xiaohongshu	200 million	137.02 million
31	Line	Naver	178 million	188.94 million
32	Tumblr	Automattic	135 million	149.24 million
33	VK (Vkontakte)	Gazprombank, Sonaz	88 million	779.43 billion
34	Medium	A Medium Corporation	81 million	115.39 million
35	Rumble	Rumble Inc.	59 million	46.63 million

Figures are accurate as of May 2025.

Sources:?Semrush, Data Reportal, Statista (WhatsApp, Baidu, ShareChat, Teams, VK), GlobalNewswire (Viber), Business of Apps (Line, Threads), Rest of World (Xiaohongshu), AInvest (Bilibili),?Vimeo, Spotify, Discord, Rumble

Not surprisingly, this list includes many of the big names in the social media space, like Facebook, Instagram, and TikTok.

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Social media tracking makes it easy to keep an eye on what your competitors are doing.

The dashboard shows subscriber growth and engagement for multiple platforms in one place.

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Next, here are a few of the top social networks experiencing increased growth right now.?

5-year search growth: 234%

Search growth status: Exploding

Monthly Google Searches: 38.6 million (See the latest traffic data for telegram.org)

Description: Telegram is a freemium instant messaging application that prioritizes security and encryption. The cloud-based platform allows users to share large media files and create groups of up to 200,000 members. Telegram Premium, an ad-free experience, grew to 1 million users within six months after its launch.

5-year search growth:?159%

Search growth status: Exploding

Monthly Google Searches: 88.4 million (See the latest traffic data for tiktok.com)

Description: TikTok is a short-form video social media network focused on a highly personalized "For You" feed. Unlike many popular social media sites, TikTok's algorithm shows videos based on users' interactions, making it possible for users to go viral without a huge following.

5-year search growth: 3,100%

Search growth status: Peaked

Monthly Google Searches: 361,900 (See the latest traffic data for xiaohongshu.com)

Description: Xiaohongshu (known in English-speaking countries as RedNote or Little Red Book), is a Chinese social media and e-commerce platform that combines the features of Instagram, Pinterest, TikTok, and Amazon into one platform. The company reported a?$500 million profit in 2023, compared to a $200 million loss in 2022. After a recent funding round, the social media giant is now valued at $17 billion.

In late 2024 and early 2025, RedNote experienced a surge in new users. American content creators set up RedNote accounts in response to the possible ban on TikTok in the US.

5-year search growth: 22%

Search growth status: Regular

Monthly Google Searches: 33.5 million (See the latest traffic data for discord.com)

Description: Discord is a communication platform for creating communities and groups for gaming, education, or any other topic. Notably, the company turned down a?$10 billion acquisition offer from Microsoft in 2021.

5-year search growth: 56%

Search growth status:?Regular

Monthly Google Searches: 130.4 million (See the latest traffic data for whatsapp.com)

Description: Now part of Meta, WhatsApp is a messaging app that allows users to send text messages, voice messages, make voice and video calls, and share media with other users. End-to-end encryption and user privacy controls keep conversations secure and private.

5-year search growth:?119%

Search growth status: Exploding

Monthly Google Searches: 33.4 million (See the latest traffic data for reddit.com)

Description: Reddit is a social news and discussion platform where users can share content, vote on it, and comment on posts. It is organized into communities or subreddits about specific niche topics. This social media network aims to create authentic human connections online.

5-year search growth:?471%

Search growth status: Exploding

Monthly Google Searches: 1.1 million (See the latest traffic data for douyin.com)

Description: Douyin is a social media app for creating and sharing short videos. It’s popular in China and other Asian countries and is owned and operated by ByteDance, the same company that created TikTok. The platforms are nearly identical but operate as completely separate entities.

That concludes our list of the world's most popular social media networks.

Big brands like Facebook, Instagram, and YouTube have all pivoted to short-form video content to keep users engaged, like TikTok. This content and messaging apps like Telegram, WhatsApp, and Discord are growing and popular and worth keeping an eye on throughout 2025.

Use our free website traffic checker to analyze traffic for any website or social media platform.

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